The Lego company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make payments in the depths of the Great Depression, but the mini prototypes he had made of things like ironing planks and ladders had wonderful potential mainly because children’s toys. This individual named the corporation Seglar after two Danish ideas, leg and godt, meaning “play well. ”
In 1958, he created the iconic profano brick with pontoons inside which makes it interlock to lego portions. This groundbreaking innovation revolutionized the company and allowed it to expand at an unbelievable pace.
By 1960s, Profano had broadened its world-wide reach and began generating toys within license in North America through an arrangement with luggage producer Samsonite. The organization also developed selling models with all the portions https://lego-x.com/2020/01/16/lego-company-history-production-features needs to build a particular model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, City (later has been renowned Profano City), and FabuLand.
In the 1970s, Lego had taken a dramatic step forward with its introduction of Lego figures that possessed movable arms and legs. The company likewise began using more clear plastic and launching larger hindrances for younger kids, a series called Duplo. In the 1980s, Lego’s sales grew at a remarkable rate of ten percent annually, irrespective of overall gadget industry sales growth slowing down.
Today, Seglar is a significant global firm with earnings of over $5. almost 8 billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less such as a ruthlessly commercial giant and more like an previous family good friend.